Genesis

Genesis Patterns approached Design2B for a complete website refresh after becoming increasingly unhappy with their old site. It no longer reflected the quality, experience or capabilities of the business, and they wanted something that felt modern, professional and much easier to navigate.

The brief was simple: bold, clean and straightforward, with the focus firmly on what Genesis Patterns actually do.

With more than 30 years of experience manufacturing carpet and vinyl flooring samples, Genesis Patterns offer everything from sample books, swatches and shade cards to folders and bespoke presentation solutions. We created a website that showcases this expertise while keeping the user experience clear and uncluttered.

A key part of the project was presenting their extensive production capabilities in a way that was easy to understand. Their skilled team, advanced automation, cutting and sewing technology, and warehousing and logistics services are now brought together within a modern, structured website.

The result is a much stronger digital presence that reflects the scale and professionalism of Genesis Patterns, while delivering exactly what they wanted